Monday, November 21, 2016

Little Innovations: The Lifeblood of World Change

Every few years a groundbreaking innovation is made. Every decade the a world-changing innovation is presented to the world. These monumental innovations are often thought of when the word innovation comes to mind. Throughout the majority of my posts I have discussed these cutting-edge innovations, but in this post I would like to focus on the little everyday innovations made by a variety of people throughout the world.
As a budding fly-fisherman in my early teenage years, I was oftentimes the last one to fully rig up my fly rod. I was always last because, frankly, I was, and still am, very slow at tying knots, putting on my waders, etc.. My sluggish speed caused me to dread rigging up my fly rod or retying my flies because it meant I had to spend a good twenty or thirty minutes sitting on the bank of the river while my fishing buddies caught fish all around me; so I devised a plan that would give me more fishing time and less tying time. Whenever I had to replace a fly rig (two flies and maybe a bead tied on two feet of line), I would stuff the fly rig, hooks and all, into the front of my fishing bag. After a few rig replacements I would have two or three full fly rigs sitting in my bag. Then, whenever I needed to use one of those fly rigs, all I would have to do is pull the pre-tied rig out of my bag and tie it onto my fly line.  It was my own fly rigging innovative idea. It allowed me to spend a lot more time fishing and a lot less time retying.
My little innovative fly rigging example is a very simple and small example of everyday innovation; and although my idea may have been used before, in my situation it was innovative. Everyday innovations can range from determining the most effective way to load your dishwasher or finding a quick way to fix your daughter's favorite doll. Although, these innovations may seem small, they are the roots of earth-shaking innovations.

For wonderful examples of little innovations go to this website and search for innovative solutions to common, and uncommon, problems.

How can you innovate today?


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Monday, November 7, 2016

Coca-Cola Innovative Marketing

The "Share a Coke" marketing campaign was a huge marketing success for the Coca-Cola company. During the "Share a Coke" campaign, Coca-Cola produced specially labeled Coca-Cola, Diet Coke, and Coke Zero bottles and cans that displayed the 250 most popular millennial and teenager names along with common casual titles used by these age groups. Coca-Cola recently expanded on the "Share a Coke campaign and created the "Share a Coke and a Song" campaign. In this new campaign, Coca-Cola produced bottles with lyrics from a variety of popular songs.
Both of these marketing campaigns are examples of modern innovations in marketing. Personalization is not a new marketing strategy, but Coca-Cola just put a new twist on it. Through this campaign Coca-Cola gained a great deal of emotional capital with their customers. When a person sees a product with their name attached to it a connection is created between the person and the product. This connection influences the customer to purchase the product and increases the sales of the company. I almost never drink Coke, but when I saw Coke bottles with my name I was very strongly tempted to purchase a Coke.
The "Share a Coke" marketing campaign is a wonderful example of renewed innovation in a very marketing saturated market. Keep innovating!